Carolina Pest Management
Challenge
Carolina Pest Management had a website that still had a good design but they had no way of making changes to the website without having to contact their web company and waiting for weeks to get a reply, much less any changes made. They were investing funds into a self-managed PPC campaign and had little to no natural presence.
Our Internet Marketing experts developed a solution that maintained their keyword total but expanded their target market from small, less competitive towns outside of Charlotte to focusing on the very large Charlotte market. We initiated an Internet Marketing campaign including PPC Management, Onsite Optimization, Offsite Optimization and Online Public Relations.
A custom Content Management System was also developed and programmed to the website to enable Carolina Pest Management to be in control of the website without having to tolerate poor customer service.
Results
- Before Web Full Circle began our efforts, Carolina Pest Management had only 3 out of 30 keywords ranked within the top 30 results. The other 27 keywords had no rank at all.
- Currently, 26 out of the 30 keywords are in the Top 10 on page 1 and all 30 are in the top 30 results.
- 82% of all website traffic is unique and has never been to the website prior to Web Full Circle’s efforts.
- Over 63% of all website traffic is the result of being found through search engines.
