Town of Indian Trail
Challenge
Like most of the municipality websites that we’ve developed, Indian Trail came to us with a website that was not only dated aesthetically, but was not providing their residents with the online capabilities and conveniences that they would like.
Upon undergoing a complete brand overhaul containing a new Town logo, colors, etc., we went to work designing a website that is very bold compared to most government websites. The use of the black background and silhouettes is non-traditional in the world of municipality websites; however, we are happy that the results have captured national attention. Pay attention to how the main image changes depending on the time of day that you visit.
