Brand Marketing & Consulting Agency in Charlotte NC
BRANDS THAT WE HAVE IMPACTED
Greeting online shoppers with customized, cutting edge ways of telling your brand story is a direct line to strengthening your online visibility.
THE “BIG PICTURE” OF BRAND IDENTITY
Brand Identity Itself
In relation to your competition, who are you? What kind of flavor do you want your business to present? The answers to questions like these help determine how you see yourself, and how you want to be seen by your audience, otherwise known as your “Brand Identity.” The creative details you choose to put into this identity blend together to paint a full-scale picture of your business. It’s what helps you stand out from the crowd within your industry.
From messaging and visuals, to marketing and products, it is a comprehensive view into who your brand. The ultimate goal of your brand identity is to create an association between customers and your business and loyalty from prospective customers. When you work with Web Full Circle, you simultaneously communicate the personality of your business and the value of your service or product.
Think of your brand strategy as a foundation. It provides the original concept for your company, the direction you want to take it in, and the code of values that combine to define who you are as a business. As you move forward with your brand with our team, we strategize in a way that clearly identifies the milestones you want to hit along the way. Every marketing effort will launch from these points of interest, ensuring a streamlined approach across all online space where your business lives. We enjoy taking a deeper dive to reveal information about your service or product that help create a clear picture of the heart of your company. After that is said and done, you are left with a successful brand strategy.
When we say “Brand Development,” we really mean the actual steps we take together in order to implement your business into your market. The development of your brand includes all of the marketing efforts we put in place, and how well they actually apply your specific brand identity. This is a continual process, but it allows of your brand to move from just a concept or idea, into an actual organization that is being applied to the media and the market. In order to help create a technical and tactical campaign that works for your business, we are available to help you map out everything from your website, to strategic marketing efforts.
Finally, where’s your sizzle? Your brand image is how your prospective and current online shoppers see you. All of the research, strategy and design efforts collectively go into the creation of this iconic piece of your business. When it comes to a successful brand image, Web Full Circle delivers a product that falls directly in relation to your identity, and the way you originally intended your brand to be viewed.
BRANDING, THE WEB FULL CIRCLE WAY
Industry Analysis & Competitor Investigation
Believe it or not, the brand identity of your company is ultimately bigger than any individual marketing effort you produce. It needs to be solid while building your brand’s presence online. To formulate a strong strategy for your business, a concrete brand identity if essential. Web Full Circle uses this phases of the project to take into account not only the structure of your business, but those of your competitors too.
We analyze your placement in the market, and assist in creating a plan that ranks you where you want to be in relation to the rest of the pack. This includes a full analysis of the strengths, weaknesses, threats, and opportunities living within your industry. An analysis of the leaders in your industry can provide insight on innovative branding tactics, and helps us create a unique marketing approach. The information we gain during this phase allows us to use our analysis to elevate your brand identity and help you create a strong strategy for its future.
Refresh Your brand to reengage your audience
Next, we target the age of you brand identity. Combining a weak online presence with a stale brand identity makes a significant impact on drawing attention to your digital footprint. We absorb knowledge as it relates to the history of your company so that we can recognize the actions taken in the past to grow your business to what it is today.
We help your gain more attention from your online audience through strategies that help reinvigorate your brand identity. This phase of your internet marketing strategy allows us to generate a refreshed, distinguished voice for your company.
MODELING A BRAND IDENTITY AROUND YOUR BUSINESS MODEL
Think about your target audience. What stands out to them? A clearly defined brand identity that fits your business model! The team at Web Full Circle takes the time to understand your target customer in order to help you build your brand identity with a strategic approach. We help you develop and strengthen a brand that your target customer will respond positively to.
Brand Identity: How you want to be seen.
Brand Model: This represents your plans for accomplishing that goal.
Think of these two forces as a tandemly working pair designed to develop a public and healthy perception of your organization, while keeping the needs and wants of your customers in mind. New customers will have an easier time distinguishing your brand identity when your business model complements your brand identity. Ultimately, we work to help your business become a part of your customers’ lives, by layering your social media presence, identity into your website and other strategic marketing efforts.
Do you have any questions regarding the brand identity of your business? Let us help take your online image to the next level of exposure, engagement and profitability!