At It Again: Web Design Agency Redesigns Retirement Property Website
If you are a business owner seeking to expand your online presence it’s critical that you understand we live in an age where you have two choices: adapt a new competitive landscape through an updated website or fall by the wayside of valuable business you could be leveraging to your benefit. Such was the case for our client, The Baxter Team. Until coming aboard with Web Full Circle for Charlotte website design, Charlotte Retirement Homes stuck to more traditional marketing avenues. With this step being their debut into the online word, it was critical that we introduce the company’s luxurious variety of homes in a way that allowed their demographic to easily maneuver throughout the site.
Reasons Behind Our Charlotte Website Design
As we mentioned before, the website our team crafted for Charlotte Retirement Homes was served as their debut into the online arena. Taking this into serious consideration, our team immediate identified the main reason behind this design to grow the company’s ability to increase quality leads through a well-crafted site truly revealing the aesthetic benefits of their units.
Aside from placing the user in place where they are surrounded with big, beautiful imagery to help expedite their shopping process, but it was also important that we make information about the real estate agents themselves more readily available. Purchasing a home of any size is a big investment. We wanted to situate the Charlotte Retirement Homes in a way that saturates the user in information on the group responsible for ultimately leading you to the next home of your dreams.
How We Handled The Job
Like all web projects completed by our Charlotte website design team, we take a multi-layered approach to ensure our website directly addressed our clients main goals. These updates included:
- Mobile-Friendly – We live in a mobile era. Crafting a mobile-friendly website allows users trying to access Charlotte Retirement Home’s information from any device whether it be desktop, laptop, tablet or mobile device.
- Sticky Menu – To ease navigation for users, our web team implemented what’s referred to as a “sticky menu” on-site. The menu now follows users down the page as they scroll, so they can keep constant focus on the main navigation bar no matter where they travel on Charlotte Retirement Homes’ new website.
- Huge, High Resolution Images – What sells a piece of property better than large, high resolution images? Nothing! We obtained new imagery from a variety of beautiful properties to place throughout the new website to saturate the user in the luxurious retirement homes’ available through the team at Charlotte Retirement Homes.
- Clear Forms – Based off the sheer nature of our client and their demographic, our team decided to revamp the information collection areas of the website. Large, easy-to-read buttons, and large forms allow users to clearly spot where to go next if they need more information on any given property listed on Charlotte Retirement Homes’ new site.
Web Full Circle is a leading local Charlotte NC website design and digital marketing agency. We serve local Charlotte clients, such as The Baxter Team, as well as national and international enterprise level clients across the world. Contact us to talk about your internet marketing, web development, or IT needs today! Call (980) 216-4913