Web Full Circle is proud to announce that our own Nate Smathers has been appointed Vice President of Membership for the Charlotte Chapter of the American Advertising Federation (AAF)!
What is the American Advertising Federation?
The American Advertising Federation is a national organization of creative, like-minded marketing and advertising folks. This non-profit trade association is comprised of awesome people who volunteer their time and their many talents to share resources with each other.
Our Charlotte Chapter of the AAF aims to support the local marketing and advertising community, promoting a greater understanding of industry fundamentals. It also provides a space for folks to feel comfortable sharing ideas without the notion of competition, which is often present in the general marketing community.
AAF Charlotte is currently comprised of ninety active members. The Board of Directors meets regularly in order to assess how the organization is serving the Charlotte Community and how it is supporting its members. There is always room for improvement, and this bunch of creative individuals strives to keep the organization offering the best ideas for adverting and marketing in the Carolinas.
AAF Charlotte holds monthly events for members, featuring keynote speakers who are willing offer their expertise. Additionally, Ad Up CLT, is a monthly AAF Charlotte hosted networking event that is open to the public. If you’re interested in attending one of these events, check out the AAF Charlotte website here.
The American Advertising Awards
Every year the American Advertising Federation holds the largest national advertising competition. The competition has three phases. Local winners move up to regional, and regional winners move up to national. This structure results in the most representative competition for advertising agencies in the United States.
The AAF also holds a national competition for students. Full-time and part-time college students across the United States compete locally, regionally, and nationally.
Proceeds from the American Advertising Awards are used to enrich advertising through public service programs, advocacy groups, advertising educational programs, consumer awareness programs, and internships.
The AAF Charlotte Student Scholarship Fund
Advertising is a competitive industry. Recognizing how difficult it can be for students to make industry connections, the AAF Charlotte offers an annual scholarship. This scholarship is a collaborative program between the AAF Charlotte and some of the most cutting edge marketing companies in the Charlotte area. The AAF Charlotte Student Scholarship Fund provides talented and ambitious college students with the opportunity to learn from Charlotte’s top leaders in advertising.
The winning student works with AAF Charlotte for a year. Here’s what he or she gets.
- Portfolio Review at the Sponsoring Agency
- Admission to all of AAF Charlotte’s Professional Development Series
- A competition entry for the American Advertising Awards
- Admission to the American Advertising Awards
Here’s what is expected of the winning student over the course of the year.
- Attendance at all Professional Development Programs
- Volunteer work at least three Professional Development Programs
- Service on at least one AAF Charlotte Board Committee
- A written recap of his or her experience with AAF Charlotte
Interested in joining AAF Charlotte? Just follow this link!