One of the most well-known home furnishing retailers in the country had created a new furniture Ecommerce website and wanted to initiate a comprehensive digital marketing campaign that would establish them as an industry leader in luxury furniture ecommerce.
The new website also had architectural and product data challenges that were handicapping their online growth. These challenges needed to be addressed immediately before marketing dollars were wasted to a great extent.
We started our solution by recreating the website as a whole in a manner that would more appropriately allow for optimization. We also established online brand standards that would be consistent throughout all marketing graphics, promotions, and messaging. As the organic placement progressed, we aggressively utilized SEM, Social Media, and Email Marketing to generate increases in very highly niche traffic. This product has a very specific target market looking for luxurious, unique pieces and our approach was to cater to the channels that hit these users where they spend time the most.
As the relationship matured, we began to utilize our past performance metrics to dictate the strategies for new promotions, sales, brand features, and complete ongoing website management that was continuously being enhanced for top sales performance. Our team even spent two days sitting in the retail call center to better understand their sales and fulfillment processes, internal programs and systems, inbound sales successes and challenges, and company dynamics that would equate to being a more invested partner. This insight was then used to enhance the website and all marketing initiatives to better serve the call center team.