Email Marketing Services & Campaign Management
EMAIL MARKETING WITH WEB FULL CIRCLE
Our email marketing team takes a comprehensive approach to your email marketing strategy. Our technique includes 4 priority areas, including:
Regardless of whether your sending out a monthly newsletter or pushing a feature product/service, it’s important to keep in mind that users won’t spend more than a few seconds reviewing the information, so we help you to hone in on the most valuable focus for your email messages. Whether it is a monthly newsletter or a feature product or service, we will help you define the purpose of the emails you send out. Most emails remain unopened because they do not present a compelling reason for the user to open them. A defined message will help your email stand out from the crowd and give you the best chance of getting your message across to the potential customer.
Interests, attitudes, expectations. Do you know the nature of your email recipients? You should. We try to collect as much relevant information pertaining to your company’s audience as possible from users’ initial email signup. It’s best practice to only ask for information that can be used to segment email campaigns and increase conversion rates. Your email list is only as strong as the data you have in it. A list with a million names, but no user information could be less useful than one with a few thousand names and detailed demographic and behavioral data. We will help you set up your website to collect the necessary data and build a better list that will help you better target potential customers with relevant information.
Have you ever received promotional emails from a company far outside of your interests? It’s the worst! We uphold and add to your email list’s value through sending emails filled with relevant messages to users who look forward to receiving them through our segmentation, past user trends and our analytical tools. Some companies just get it right. They write their emails in such a way that even though it is selling something, it doesn't have you scrolling down to the bottom to click on the unsubscribe link. This is no accident. We analyse open rates, demographic information and behavioral data to ensure that we only send out emails to relevant people. Make your company's email one that people look forward too.
Based off our per-established goals, audience-oriented goals, our team custom designs emails to carefully cater to your needs. Our team is then able to spike click-through rates through carefully placed calls-to-action and stunning, high resolution images to capture user attention. First impressions are everything when it comes to email. The average person recieves thousands of sales emails per year so it is more important than ever to ensure that your email stands out from the crowd. Our experienced team of designers and content writers have sent out thousands of targeted emails to millions of people and we have the data to back our eye catching designs and thoughful layouts. Get started with smarter email from Web Full Circle.
What Our Email Marketing Does for You
Improve Open Rate
The email marketing experts at Web Full Circle help you improve your email open rate by optimizing subject lines, send time, send frequency, list segmentation and content.
Increase Click-Through Rate
We work towards increasing click-through rate in order to drive converting traffic to your site. Targeted content, a clean and mobile friendly design and list segmentation help increase traffic and sales from email campaigns.
Subject Line Testing
Your subject line helps you to get email recipients to click into your strategically crafted emails. We use A/B testing to learn what type of subject lines your target customers gravitate towards.
Avoid Spam Filters
There are certain factors in an email that may make it undeliverable. We check the content of your email to ensure that your customers receive your emails and they do not end up marked by spam filters.
Build Your List
We create a strategy to build your email lists through the use of your current email marketing campaign, social media and your website content. As we begin to grow your email lists, we then segment them to better target your audience.
Email List Segmentation
Depending on your target customer, we segment your email lists based on a variety of factors including interests, stages in the buying cycle or type of email subscription such as a newsletter or registered customer.
KEEP AHEAD OF THE COMPETITION
Your competition is embracing email marketing, and so should you to not fall behind. Tell us your needs, and let us walk you through each phase of email marketing and how together we can accomplish them. Your competitive landscape is growing – grow with it.
Try us today! Contact our Charlotte social media agency to find out more about our social media services or if you have any additional questions let us know.
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