Many of the world’s leading companies call the home goods industry home. From well-known brands like La-Z-Boy and Bassett to Klaussner and Thomasville. Manufacturers with many growing celebrity endorsements have revitalized the home goods industry into the HGTV-worthy guilty pleasure for consumers. From home furnishings and rugs to gifts and accessories, our industry has grown with the technology changes. Thanks to pioneers like MicroD and consumer demand, a seemingly antiquated industry has made its way into the highest ranks of innovation in consumer shopping.
Retailers and manufacturers watch the looming threat of what experts call “The Amazon Effect” with great caution. Many have adopted eCommerce website solutions to supply another avenue of revenue to the brick-and-mortar business model. The OmniVue website platform was built on the foundation of stabilizing furniture brands for the future of commerce. We continue to enhance the eCommerce capabilities of our platform and lead the way in machine learning. No matter the stage of your retail online presence, MicroD’s OmniVue website solution is built to always provide the best product to your shoppers online.
MicroD is known in the furniture industry for providing big business results for our clients. We provide in-depth intelligent analytics that retailers and manufacturers care about. Because our platform was built for the furniture industry, business owners can see which fabrics are the most popular with consumers online, what products are most-used in the interactive room planner, and so much more. Our patented website platform has analytics you won’t find on Google Analytics.
The OmniVue platform contains a retailer’s complete toolkit for selling furniture online. If your business is not ready for eCommerce, we can help you take steps to make the transition without sacrificing your brick-and-mortar store traffic. We know the importance of showing the highest quality images from the best brands like Hooker Furniture, Lexington, Bassett, Klaussner, La-Z-Boy, Best Home Furnishings, and more.
One of the most well-known home furnishing retailers in the country had created a new furniture Ecommerce website and wanted to initiate a comprehensive digital marketing campaign that would establish them as an industry leader in luxury furniture ecommerce.
The new website also had architectural and product data challenges that were handicapping their online growth. These challenges needed to be addressed immediately before marketing dollars were wasted to a great extent. We started our solution by recreating the website as a whole in a manner that would more appropriately allow for optimization. We also established online brand standards that would be consistent throughout all marketing graphics, promotions, and messaging. As the organic placement progressed, we aggressively utilized SEM, Social Media, and Email Marketing to generate increases in very highly niche traffic. This product has a very specific target market looking for luxurious, unique pieces and our approach was to cater to the channels that hit these users where they spend time the most.
As the relationship matured, we began to utilize our past performance metrics to dictate the strategies for new promotions, sales, brand features, and complete ongoing website management that was continuously being enhanced for top sales performance. Our team even spent two days sitting in the retail call center to better understand their sales and fulfillment processes, internal programs and systems, inbound sales successes and challenges, and company dynamics that would equate to being a more invested partner. This insight was then used to enhance the website and all marketing initiatives to better serve the call center team.