This medical practice had a aesthetically good-looking but structurally dated website. The website was utilizing architecture that was not optimized for search optimization efforts. Website traffic and new patient generation had hit a ceiling while overall online exposure was slipping to competitor sites.
From a marketing standpoint, the self-managed PPC efforts provided little to no traffic, and their natural rankings were virtually non-existent.
This industry’s marketing is a very competitive environment and we set out to lead the pack.
Our objective was to create a new website that would not only offer stronger conversions, but be developed with a structure catering to search engine optimization efforts. The target audience was specifically taken into account in the design of the website as it relates to imagery, style, and color. Creating an inviting and comfortable feel to the site allowed for users to be more comfortable in requesting a medical consultation.
Also targeted was expanding the overall plastic surgery digital marketing efforts to include multiple services, such as SEO, Social, Email Marketing, etc. all working harmoniously to capture a greater online footprint for their medical practice.