Local Lead Generation Case Study

This medical practice had a aesthetically good-looking but structurally dated website. The website was utilizing architecture that was not optimized for search optimization efforts. Website traffic and new patient generation had hit a ceiling while overall online exposure was slipping to competitor sites.

From a marketing standpoint, the self-managed PPC efforts provided little to no traffic, and their natural rankings were virtually non-existent.

This industry’s marketing is a very competitive environment and we set out to lead the pack.

OUR APPROACH

WEB DESIGN

SEM MGMT.

SEO MGMT.

SOCIAL MEDIA

EMAIL MARKETING

CONTENT MARKETING

At Web Full Circle our objective was to create a new website that would not only offer local lead generation, but be developed with a structure catering to search engine optimization efforts. The target audience was specifically taken into account in the design of the website as it relates to imagery, style, and color. Creating an inviting and comfortable feel to the site allowed for users to be more comfortable in requesting a medical consultation.

Also targeted was expanding the overall plastic surgery digital marketing efforts to include multiple services, such as SEO, Social, Email Marketing, etc. all working harmoniously to capture a greater online footprint for their medical practice.

OUR RESULTS

0
KEYWORDS RANKED TOP 5
0 %
INCREASE IN NEW PATIENT INQUIRIES
0 +
NEW PATIENT INQUIRIES IN 2015
local lead generation

From the initial consultation to the ongoing monthly reports, Web Full Circle’s staff took the time to explain what they were doing and why. We saw results nearly immediately, and the small investment we’ve made in their services has paid off – many times over.  —  J.P., Chief Operating Officer