Having just separated from a parent company, this online training academy’s leadership needed a comprehensive digital strategy that would increase their online exposure and generate registrations for their industrial technical education seminars and courses.
This online marketing initiative was approached with a very conservative budget compared to their online education industry competition so capturing market share gradually was their goal.
Leveraging multiple areas of service, campaigns were established that would increase their organic placement while maintaining a strong paid presence. In a very competitive online education environment, it was critical that conversion was optimized in a manner that allowed for the very best results.
Highlighting four distinct specialty areas of their courses, individual microsites were created that would be dedicated to that service alone. Driving users to these microsites would establish our client as the industry leader for that particular online education service area and minimize the amount of time that users needed to browse the main website looking for their particular courses. This approach would maximize conversion.