Say Hello to Google Home Services!

 In PPC

What is Google Home Services?

Google homes services is a new express service of Google Adwords. Local service companies can gain more exposure, especially when it comes to a local business that offers a service. These ads appear in Google’s top search engine results.

Service companies can qualify for these services, but they must go through a strict process because Google guarantees the services which will be displayed on the Google search engine. Of course, for Google to put their word about a business having that “Google Guarantee”, they must undergo a stringent process to ensure the business is thoroughly legit so that they won’t get in trouble both with the public and legally. To qualify for these services for your business, the following steps must be adhered to through Google:

Pre-screening

Google must obtain basic business info from the business to get started, including their phone number, address, hours of operation, service areas, web address, etc.

Licensing

Businesses must also give Google their valid license number of their company and every contractor they employ.

Background checks

Google also uses a security firm to conduct all potential local service providers’ background checks and the providers’ employees. These providers (businesses) are also cross-checked against sanctions, sex offender, and terrorist registries.

Insurance

Providers are also required to hold a certain liability insurance level. Proof of it must also be shown. The least amount of liability insurance required depends on the service provided as well as the state the business operates in.

Reputation assessment

This assessment includes reviewing the business’ current online reputation by observing their ratings, reviews, etc. Google also use mystery shoppers to test the business with them being unaware.

Where is it available?

This is available on mobile phones and desktops. This service has now extended to 17 us cities. This is a big difference from being available in five cities this past July. It is also scheduled to be in 30 cities by the end of 2017. The following cities are currently providing services: Los Angeles, San Jose, San Francisco, San Diego, Sacramento, Riverside, Washington DC, Seattle, Phoenix, Philadelphia, New York, Miami, Detroit, Dallas, Chicago, Boston, and Atlanta.

What types of companies benefit?

Mainly local service companies benefit from this tool in their cities. These are mainly garage door services, HVAC, electricians, locksmiths, and plumbers. Some of the cities providing Google home services also have additional categories, such as house cleaning services and handyman.

If you have a service company in one of the eligible cities, you can apply for Google Home services by doing the following: Go to adwords.google.com; undergo the welcome and the signing up process by answering questions about your insurance and estimating your spend; and then creating a profile. You will also be required to upload your insurance and license details, get your background checked, and to get verified.

Google Home Services and Pay-per-click Advertising (PPC)

Depending on the business and its budget, these services can replace PPC ads. For small businesses with really limited budgets, Google Homes Services ads are better for them. And with focusing on these services and their guarantee, what more can one ask for? And even though these services are still testing in the beta-testing stage, these offers still go a long way for such businesses with very limited budgets. Not only will their businesses have high rankings on Google, but they will also have the “Google Guaranteed” badge. With these two invaluable benefits, businesses will get a lot more traffic and business in no time because customers will have more trust in that this company is reliable. And with them having high rankings, customers will most likely notice them than their competitors who are deeper down in the rankings on Google.

Other than that, the following are other distinctions between PPC and Google Home Services:

  • These service ads don’t charge for each click but by each lead.
  • With PPC ads, they are partly based on the amount of money one can bid on specific keywords which could be very time-consuming. Thus, hiring an expert will be a good idea, especially when learning how to run a campaign.

Conclusion

Google homes services is a new express service of Adwords. Local service businesses can gain more exposure especially when it comes to a local business that offers a service. These ads appear at Google’s top search engine results. This service has rebranded where now an additional 17 cities have it, and it is expected to be expanded to 30 cities by the end of 2017. This app is amazing for local businesses to gain more exposure and significantly more growth.

Even small business owners shouldn’t ignore this tool due to the significant growth their businesses will obtain through this tool. As a matter of fact, some businesses have reportedly experienced 200% growth using Google Home Services. That’s because customers will see them due to the businesses having higher rankings and due to these companies having the “Google Guaranteed” badge displayed which will encourage customers to trust in the company if Google is guaranteeing it.

Mainly service companies benefit from this tool, and so this tool is permitted in Los Angeles, San Jose, San Francisco, San Diego, Sacramento, Riverside, Washington DC, Seattle, Phoenix, Philadelphia, New York, Miami, Detroit, Dallas, Chicago, Boston, and Atlanta. Google Home Services are spectacular for local companies. But when it comes to distinguishing between PPC and Google Home Services the following must be considered:

  • These service ads don’t charge for each click but by each lead.
  • With PPC ads, they are partly based on the amount of money one can bid on specific keywords which could be very time-consuming. Thus, hiring an expert will be a good idea, especially when learning how to run a campaign.